Man, Funko Pops! have really taken over, haven’t they? These popular collectibles cover almost every type of fandom and now, in collaboration with Elvira Mistress of the Dark, they’re breaking into the breakfast cereal game.
Funko founder Michael Becker discussed the new venture, which feature characters like Freddy Krueger and Jason Voorhees:
“One of the fun things is we are about to release our own line of cereal, with a mini-Pop inside,” Becker explained. “We got all the cool licenses like He-Man, Wonder Woman, Elvira Mistress of the Dark, Freddy Krueger and our own Freddy Funko. We start shipping to stores in June and we have the distribution set up and the product is pre-sold. It’s just one more of those feel-good Funko items.”
The Elvira cereal is available at Hot Topic or online here.